Is Your Competition Plotting to Steal Your Clients?

The world of business is often cutthroat, especially when it comes to marketing. Competitors are constantly attempting to bring your existing and potential clients over to work with them. It’s nothing personal, of course; they are in business to make a profit just as you are. Nevertheless, those competitors pose a significant threat to your client base. [Read More…]

Posted in Marketing | Comments Off on Is Your Competition Plotting to Steal Your Clients?

Can a Blog Really Help My Business?

Small business owners often wonder how powerful a blog can be. After all, a blog is just a Web site that lets people write about whatever comes to mind. How can that really target a new clientele or keep the current one satisfied? The answer is all in how you do it. Done correctly, a blog can create a community of people who are devoted to your goals and your vision. [Read More…]

Posted in Online Presence | Comments Off on Can a Blog Really Help My Business?

Making a List and Checking it Twice

In the spirit of the Christmas season, here is a list of tangible steps you should be taking to make your marketing efforts as successful as they can be. [Read More…]

Posted in Marketing | Comments Off on Making a List and Checking it Twice

YouTube Isn’t Just for Silly Videos.

Video-sharing sites are a social dichotomy with a party on one side and business on the other. Websites like YouTube are rife with kitten videos and footage of kids planking, doing the cinnamon challenge and attempting ridiculous stunts, but YouTube offers business owners a lot more. If you think YouTube is only for silly videos, it’s time to reconsider. Today, videos are one of the most powerful marketing options on the web. Here’s why. [Read More…]

Posted in Online Presence | Comments Off on YouTube Isn’t Just for Silly Videos.

How Many People Visit Your Website?

Successfully driving traffic to a website can be done through a variety of methods, but truly understanding what works when running an online campaign is a matter of analyzing results. For information on website traffic and its correlation to online campaigns, Google Analytics can be used.
[Read More…]

Posted in Online Presence | Comments Off on How Many People Visit Your Website?

Marketing Tips That Work

Success in this fast-paced economy is all about quickly and reliably reeling in customers using an effective marketing campaign. All businesses engage in some form of marketing, but only a few really succeed. By creating information-packed materials that call customers to action, it is possible to get that critical advantage over the competition. [Read More…]

Posted in Marketing | Comments Off on Marketing Tips That Work

Generate More Leads

Half the battle for a small business owner is bringing in a constant stream of sales leads. Not every lead turns into an actual sale, of course, but enough of them do that a large volume of leads becomes a large volume of sales. The best business owners know to cultivate many sources of leads; that way, if one or two stop producing, the others still bring in enough business to keep the company in the black. [Read More…]

Posted in Marketing | Comments Off on Generate More Leads

Why Should You Be Using Google AdWords?

Advertising a business on the Internet is more important than ever. Many potential customers skip physical directories and turn to an online search to find out where they can get what they need, so maintaining an online presence is essential. Being easy to find online is also key for successful companies. Google AdWords is a tool that can help companies achieve the goal of Internet visibility. [Read More…]

Posted in Online Presence | Comments Off on Why Should You Be Using Google AdWords?

Marketing That People Will Love

The vast majority of marketing messages that people encounter today are, at best, annoyances. Consumers fast forward through commercials on television or get up to have a snack while waiting for the show to come back on. Internet users scroll past ostentatious banner adds to get to the website content they want to read. Junk mail and email alike end up in the trash, and telemarketers are lucky if anyone bothers to pick up the phone. If all of these messages were to disappear tomorrow, hardly anyone would miss them. In fact, many people would likely stand up and cheer. [Read More…]

Posted in Marketing | Comments Off on Marketing That People Will Love

How to Put SEO to Work for You

If you’ve ever wondered how Google performs its magic of returning relevant results when you type in your keywords, the answer lies in three little words: search engine optimisation, or SEO. More accurately, Google and its counterparts use algorithms to assign relevance to keywords and rank pages accordingly. Proper use of these keywords is essential to optimising your site for search engines. [Read More…]

Posted in Online Presence | Comments Off on How to Put SEO to Work for You

Too Good to Be True

One of the oddities of marketing is that, sometimes, what looks like the best possible offer doesn’t actually do well in the market. Potential customers are well aware of the old saying: If something looks to good to be true, it probably is.

How does this interact with marketing? Put simply, professional-level work demands a professional-level price. Excellent people simply expect to be paid market value for their services. Greed is not even the primary motivating factor here; rather, people who have worked long and hard to hone their professional skills expect to be compensated fairly for using those skills. [Read More…]

Posted in Marketing | Comments Off on Too Good to Be True

Boost Your Facebook Engagement with Facebook Ads

Facebook is one of the most popular Web sites, and it is not limited to just one demographic. It is an all-encompassing network that allows business owners to advertise to any or all of the billions of registered users. Still, many business owners are stuck trying to get “likes” and comments even from their existing fan base. Follow these tips to boost your Facebook engagement as well as your business profits. [Read More…]

Posted in Online Presence | Comments Off on Boost Your Facebook Engagement with Facebook Ads

You Can’t Accomplish the Goal if You Don’t Have a Target

Far too many small business owners take a scattershot approach to their marketing efforts. Believing the old adage that there is no such thing as negative publicity, they simply try to tell as many people about their products as possible and hope that some of them will be interested in buying. Generally speaking, this sort of marketing works insofar as it generates some sales, but it is not a terribly efficient or effective way to do business. [Read More…]

Posted in Marketing | Comments Off on You Can’t Accomplish the Goal if You Don’t Have a Target

A Professionally Designed Website Makes a Difference

In the ancient world, names were said to have tremendous power. More than just a moniker, a person’s name was said to include his or her entire identity. The modern world has generally moved away from this emphasis on nomenclature, but it still exists in the world of marketing. Anything marked with your organization’s name or logo represents your organization, and potential clients will prejudge your product or service in light of that name. Marketing, then, is all about building a good name for your organization. [Read More…]

Posted in Online Presence | Comments Off on A Professionally Designed Website Makes a Difference

Great Brochures are an Essential Sales Tool

Great marketing is about reaching your customers through all sorts of media, and the classic sales brochure is still an extremely effective medium. Brochures help your company establish some credibility; even though customers are becoming more dependent on the Internet to get their information, they still expect a well-run and successful business to produce some printed sales literature. Furthermore, brochures are highly convenient because they allow customers to take them home and read at their leisure. If used correctly, brochures can give a big boost to your sales efforts. [Read More…]

Posted in Print | Comments Off on Great Brochures are an Essential Sales Tool