Can a Blog Really Help My Business?

Small business owners often wonder how powerful a blog can be. After all, a blog is just a Web site that lets people write about whatever comes to mind. How can that really target a new clientele or keep the current one satisfied? The answer is all in how you do it. Done correctly, a blog can create a community of people who are devoted to your goals and your vision. [Read More…]

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YouTube Isn’t Just for Silly Videos.

Video-sharing sites are a social dichotomy with a party on one side and business on the other. Websites like YouTube are rife with kitten videos and footage of kids planking, doing the cinnamon challenge and attempting ridiculous stunts, but YouTube offers business owners a lot more. If you think YouTube is only for silly videos, it’s time to reconsider. Today, videos are one of the most powerful marketing options on the web. Here’s why. [Read More…]

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How Many People Visit Your Website?

Successfully driving traffic to a website can be done through a variety of methods, but truly understanding what works when running an online campaign is a matter of analyzing results. For information on website traffic and its correlation to online campaigns, Google Analytics can be used.
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Why Should You Be Using Google AdWords?

Advertising a business on the Internet is more important than ever. Many potential customers skip physical directories and turn to an online search to find out where they can get what they need, so maintaining an online presence is essential. Being easy to find online is also key for successful companies. Google AdWords is a tool that can help companies achieve the goal of Internet visibility. [Read More…]

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How to Put SEO to Work for You

If you’ve ever wondered how Google performs its magic of returning relevant results when you type in your keywords, the answer lies in three little words: search engine optimisation, or SEO. More accurately, Google and its counterparts use algorithms to assign relevance to keywords and rank pages accordingly. Proper use of these keywords is essential to optimising your site for search engines. [Read More…]

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Boost Your Facebook Engagement with Facebook Ads

Facebook is one of the most popular Web sites, and it is not limited to just one demographic. It is an all-encompassing network that allows business owners to advertise to any or all of the billions of registered users. Still, many business owners are stuck trying to get “likes” and comments even from their existing fan base. Follow these tips to boost your Facebook engagement as well as your business profits. [Read More…]

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A Professionally Designed Website Makes a Difference

In the ancient world, names were said to have tremendous power. More than just a moniker, a person’s name was said to include his or her entire identity. The modern world has generally moved away from this emphasis on nomenclature, but it still exists in the world of marketing. Anything marked with your organization’s name or logo represents your organization, and potential clients will prejudge your product or service in light of that name. Marketing, then, is all about building a good name for your organization. [Read More…]

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How Can You Use Facebook Pages to Enhance Your Business?

The astounding growth of social media networks on the Internet has helped businesses find new ways to attract customers. Facebook offers companies multiple ways to interact directly with potential customers. With careful attention and effort, any business owner can use Facebook to boost profits and grow an audience.

The Benefits of a Facebook Page
If you haven’t established a presence on Facebook, you may be missing out on thousands of new customers for your company. Your Facebook page shows prospective customers that your company is modern and that you know how to connect with today’s consumers. Each time you make an update to your page, your followers will learn more about your company. Although you may not get any instant results, potential clients will remember your business when they need to buy your products or services.

In addition, a good Facebook page will attract search engine results, helping you to achieve a better search engine ranking. When people use a search engine to find the products or services you offer, a good search engine ranking will ensure that people find your business. [Read More…]

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Is your website mobile optimized?

As the age of information rolls on, millions of potential customers are switching from PCs to mobile devices as their primary means of accessing the Internet. Any marketer knows that the best policy is to go where your customers are, yet many companies still lack mobile-optimized websites. Your business can stay ahead of the competition by investing in a mobile site that will keep your present and future customers informed.

Like anything else marked with your company logo, your website represents your business. If customers see a low-quality website, they will assume that your products and services are similarly shoddy, and if your website is not optimized for mobile devices, customers who view it on their cell phones will see a sub-optimal site. Long load times, a poorly suited interface and tons of scrolling around will combine to give mobile visitors a negative experience, and they will associate that experience with your company. Conversely, a great mobile website will strengthen your corporate brand by putting your company’s best foot forward, and visitors will respond accordingly. [Read More…]

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Is your online presence working for you?

To build a successful online marketing campaign, your business needs to have a solid presence on the Internet. An incomplete online presence may cause you to miss out on important customers. With seven easy steps, you can create an online brand that will boost your company’s success. [Read More…]

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Web Banners on Strategic Sites Could Increase Your Bottom Line

One of the easiest ways to waste time and resources is to start a marketing campaign without a strategy. Every day, marketers all over the world throw money away by seeking publicity wherever they can find it, and there is perhaps no stronger evidence of this truth than the placement of poorly targeted banner ads all over the Internet. Conversely, in the hands of a competent, strategically minded marketer, the web banner is a very powerful advertising tool. By placing banners deliberately and purposefully, you can generate the right kind of publicity and improve your organization’s bottom line. [Read More…]

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Grow Your Business with Twitter.

Most business owners have read amazing Twitter success stories, but making it happen for your own business requires more determination that many people think. Use these tips to help you find the right method for your unique needs as a business owner. [Read More…]

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