Great Brochures are an Essential Sales Tool

Great marketing is about reaching your customers through all sorts of media, and the classic sales brochure is still an extremely effective medium. Brochures help your company establish some credibility; even though customers are becoming more dependent on the Internet to get their information, they still expect a well-run and successful business to produce some printed sales literature. Furthermore, brochures are highly convenient because they allow customers to take them home and read at their leisure. If used correctly, brochures can give a big boost to your sales efforts. [Read More…]

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Print Marketing in a Digital World

The coming of the Information Age has had huge effects on marketers, and businesses all over the world are focusing more and more of their efforts on online marketing to reach as many customers as possible. While the Internet is an extremely powerful marketing tool, your company shouldn’t use it as an excuse to ignore print marketing altogether. Online marketing can only generate so many sales leads for your company; to really reach your full potential, you need to use as many methods as you can to bring in customers. Sometimes, the old-fashioned way is still the best way to close a sale. [Read More…]

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Tips for a Great Business Card

Sharing a professional business card can help you start a relationship with a customer, advertise your company and give new contacts an easy way to reach you. Memorable business cards, however, require a good eye and some thoughtfulness to execute properly. If you want a business card that will deliver positive results, you must pay careful attention to the text, content and paper you choose for your card. [Read More…]

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